CPQ Sales Advantage: Part 2 – Customer Pricing You Can Trust
Accurate customer pricing is more than a calculation; it’s the foundation of trust. Unfortunately, many manufacturers still struggle with disconnected systems, outdated spreadsheets, and manual overrides that create pricing gaps, erode margins, and hurt customer satisfaction. In fact, a root cause analysis by ProSolvr found that customers value transparency and fairness in pricing, and any discrepancies can lead to distrust and dissatisfaction. The Many Factors That Shape Customer Pricing Customer pricing in a make-to-order environment is influenced by dozens…
