Why ERP CRM Integration is Essential for Sales and Customer Retention

October 1, 2025

| Categories: CPQ, Door Manufacturing, ERP Software, Furniture, Glass, Kitchen & Bath Cabinets, Manufacturing, Sales Order Management, Uncategorized, Window & Door Manufacturing

In competitive manufacturing sectors, success relies not only on product quality and lead times but also on effective sales management and customer relationships. This rings especially true for custom furniture, cabinet, door, and window manufacturers. ERP CRM integration helps with your sales and customer service plans to boost sales and ensure customer retention. Obstacles That Hurt Sales and Customer Retention Consider how a typical sale unfolds for a door or window manufacturer. A homeowner visits a showroom, flips through…

Guide to ERP Customer Relationship Management Best Practices

December 4, 2024

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| Categories: ERP Software, Product Configurator, Sales Order Management

Customer relationships are important for any company since they can make or break a business. Lack of communication and undefined customer buying patterns can hurt the bottom line. For custom manufacturers, ERP Customer Relationship Management (CRM) can keep customers well-informed and maintain their loyalty. Dive into this helpful guide to learn how you can improve your customer standings and gain more sales with an ERP customer-focused CRM. What is ERP Customer Relationship Management? An ERP system typically handles business…